For VP Sales · Sales Enablement · Revenue Operations

The build vs. buy math
on AI sales training
just changed.

Vendors charge $30–90K a year to rent you an AI roleplay sales training agent. In two days, you can build a better one yourself — trained on your product, your buyers, and your real objections. You own it permanently.

See upcoming cohorts → See the agent live — book a call
$75K+
Leading SaaS solutions cost/year
33%
Faster rep ramp with AI training
Build your own AI training agent in 2 days · 10 seats per cohort · From $7,500/seat · founding rate
See what you're building

A training agent that actually changes behaviour.

← → to navigate · auto-advances every 7 seconds
Why the math has changed

Stop renting. Start owning.

Every AI training vendor sells you a subscription to a black box you can't modify. That math no longer makes sense.

What you used to have to buy
  • Mindtickle, Hyperbound, Allego — $14–90K/year
  • Pre-built agent you can't modify yourself
  • Support ticket every time your product or pitch changes
  • Vendor dependency that compounds every renewal
  • Generic buyer personas not built for your actual ICP
  • Their roadmap determines your training capability
What's possible now
  • Build a better agent yourself in 2 days — $7,500, once
  • Full ownership — modify it in an afternoon when anything changes
  • Trained on your real buyers, objections, and sales motion
  • No recurring fees, no vendor lock-in, no renewal conversations
  • Scored debrief after every practice call — built for your team
  • Your team owns the capability permanently
💡 Three seats from this workshop cost $22,500 — once. Mindtickle for a 30-rep team runs $40–90K per year. By year two the delta exceeds $70K. By year three it's over $150K. And you still don't own anything with Mindtickle.
Who leads every cohort

Three experts in the room.
Not one generalist.

Every cohort is led by three people simultaneously — each an expert in their lane. This is what separates a $7,500 workshop from a $99 online course.

📈
Sales Leader
The methodology expert
Ensures your agent is built around how your team actually sells — aligning it to your methodology (SPIN, BANT, MEDDIC, Challenger, or your own), your deal cycles, and the real conversations your reps have in the field.
🎯
Sales Trainer
The behavior change expert
Translates training science into agent design — objection mapping, buyer persona psychology, scoring rubrics that measure what actually matters, and debrief structures that change behavior rather than just generate a number.
AI Agentic Tech Expert
The build expert
Handles the technical depth — voice integration, multi-level training tiers, scoring systems, and LMS deployment. The part that takes most people weeks to figure out alone gets solved in the room, live, for your specific setup.
Why not just DIY it with Claude?

Most people who try
get a chatbot, not a trainer.

The gap between a generic Claude prompt and a real AI training agent is wider than it looks.

What you get trying alone
  • A generic agent that sounds smart but behaves like a chatbot
  • Weeks of trial and error on persona depth and objection logic
  • No methodology alignment — SPIN, MEDDIC, BANT all work differently
  • Voice integration that takes days to set up and breaks constantly
  • Scoring that feels arbitrary because there's no training science behind it
  • No path from prototype to LMS deployment
  • Something your reps tolerate instead of something they actually use
What you leave with from the workshop
  • An agent aligned to your exact sales methodology and deal cycle
  • Real buyer personas built from your actual ICP — not generic archetypes
  • Three training tiers: Bronze (chat + hints), Silver (chat, no hints), Gold (voice)
  • Voice chat fully integrated and working before you leave
  • Scoring rubrics built on real training science — not vibes
  • Deployed into your LMS or internal portal before Day 2 ends
  • Templates and a repeatable process — so you can build the next one yourself
The 2-day program

Every module.
Every deliverable.

20% instruction. 80% building. You never go more than 45 minutes without creating something real. By end of Day 2 you have a production-ready agent — voice-enabled, scored, deployed.

AM · Day 1
Methodology alignment
Map your sales methodology (SPIN, BANT, MEDDIC, Challenger, or your own) and deal cycle structure into the agent framework. Templates provided. You walk out knowing exactly what your agent needs to know about how your team sells.
PM · Day 1
Buyer persona architecture
Build detailed agentic representations of your real buyer types — economic buyer, champion, technical gatekeeper, veto buyer. Each persona gets specific triggers, fears, objection patterns, and behavioral logic.
AM · Day 2
Objections, scoring & training tiers
Capture and map your real objections with underlying psychology. Build scoring rubrics grounded in training science. Deploy three difficulty tiers: Bronze (hints), Silver (no hints), Gold (full voice — no scaffolding).
PM · Day 2
Voice, deployment & LMS integration
Add voice chat — reps practice speaking, not typing. Deploy into your LMS or internal portal with your AI tech expert guiding the integration live. Leave with a working agent and a repeatable process to build the next one.
Upcoming cohorts

One cohort per month.
10 seats. That's it.

This isn't a webinar. Above 10 people the hands-on ratio breaks down. Every cohort is capped so everyone actually builds something they can use.

Jun
23–24
June · Founding Rate
Virtual · 9am–5pm ET · 2 days
Open $7,500/seat
Jul
22–23
July
Virtual · 9am–5pm ET · 2 days
Open $8,500/seat
Aug
19–20
August
Virtual · 9am–5pm ET · 2 days
Open $10,000/seat
Reserve June 23–24$7,500/seat → Reserve July 22–23$8,500/seat → Reserve August 19–20$10,000/seat →
Not sure? Book a call first Corporate rate for 3+ seats — book a call

Prefer to pay by invoice or ACH bank transfer? Book a call and we'll send a Stripe invoice with Net 15 terms — no card required.

Who gets the most from this

Built for revenue
team leaders.

This is not a course for individual reps. It's for the people responsible for making a sales team faster and better — who want the capability in-house, not outsourced.

🎓
Strong fit
Head of Sales Enablement
You build the training programs. After this workshop, you have the skills to build, maintain, and evolve AI training agents without engineering help or vendor dependency.
⚙️
Strong fit
Revenue / Sales Operations
You own the stack. This adds an AI training layer you can integrate and maintain yourself — no new vendor contract, no IT project, no backlog dependency.
Probably not for you if: your engineering team will actually build this internally (rare), or you already love your current tool. Not sure? Book a 20-min call and we'll tell you honestly.
Have questions?

See the agent live on
a 20-minute call.

On the call you'll get a live demo of the AI training agent — try it yourself, ask anything about the workshop, and see exactly what you'd build. No deck. No pitch.

Book a 20-min call → You'll leave knowing whether this is right for your team.
Live agent demo
Practice against the AI training agent we build in the workshop
Honest fit check
We'll tell you plainly if this isn't right for your team size or setup
All your questions
Curriculum, pricing, team seats, ROI case for your CFO — all covered
$0

Recurring cost after year one

You built it. You own it. When your pitch changes, update it yourself in an afternoon. No contract renewal. No support ticket. No vendor relationship to manage.

2 days

vs. 6–18 months in an engineering backlog

Your engineers could technically build this. They won't prioritize it. This puts the capability in the hands of the people who actually need it — without competing with the product roadmap.

10

Seats per cohort — not negotiable

Above 10, the hands-on ratio breaks and it becomes a lecture. Small is intentional. Everyone builds something real and leaves with an agent they can deploy Monday.

Ready to own it
instead of rent it?

June founding cohorts open at $7,500/seat. Price increases to $8,500 in July. Or book a 20-min call to see the agent live before you decide.

Reserve June 23–24 — $7,500 → See the agent live — book a call