For VP Sales · Sales Enablement · Revenue Operations

The build vs. buy math
on AI sales training
just changed.

Vendors charge $30–90K a year to rent you an AI sales agent. In two days, you can build a better one yourself — trained on your product, your buyers, and your real objections. You own it permanently. No subscription. No support tickets when your pitch changes.

2
Days to build your agent
$40K+
What Mindtickle costs/year
6mo
Average B2B rep ramp time
10
Seats per cohort — max
Why the math has changed
What you used to have to buy
  • Mindtickle, Hyperbound, Allego — $14–90K/year
  • Pre-built agent you can't modify yourself
  • Support ticket every time your product or pitch changes
  • Vendor dependency that compounds every renewal
  • Generic buyer personas not built for your actual ICP
  • Their roadmap determines your training capability
What's possible now
  • Build a better agent yourself in 2 days — $7,500, once
  • Full ownership — modify it in an afternoon when anything changes
  • Trained on your real buyers, objections, and sales motion
  • No recurring fees, no vendor lock-in, no renewal conversations
  • Scored debrief after every practice call — built for your team
  • Your team owns the capability permanently
Three seats from this workshop cost $22,500 — once. Mindtickle for a 30-rep team runs $40–90K per year. By year two the delta exceeds $70K. By year three it's over $150K. And you still don't own anything with Mindtickle.
Who leads every cohort

Three experts in the room.
Not one generalist.

Every cohort is led by three people simultaneously — each an expert in their lane. This is what separates a $7,500 workshop from a $99 online course, and why you can't replicate this outcome by opening Claude and trying to figure it out yourself.

📈
Sales Leader
The methodology expert

Ensures your agent is built around how your team actually sells — aligning it to your methodology (SPIN, BANT, MEDDIC, Challenger, or your own), your deal cycles, and the real conversations your reps have in the field.

🎯
Sales Trainer
The behavior change expert

Translates training science into agent design — objection mapping, buyer persona psychology, scoring rubrics that measure what actually matters, and debrief structures that change behavior rather than just generate a number.

AI Agentic Tech Expert
The build expert

Handles the technical depth — voice integration, multi-level training tiers, scoring systems, and LMS deployment. The part that takes most people weeks to figure out alone gets solved in the room, live, for your specific setup.

Why not just DIY it with Claude?

What you get trying alone

  • A generic agent that sounds smart but behaves like a chatbot
  • Weeks of trial and error on persona depth and objection logic
  • No methodology alignment — SPIN, MEDDIC, BANT all work differently
  • Voice integration that takes days to set up and breaks constantly
  • Scoring that feels arbitrary because there's no training science behind it
  • No path from prototype to LMS deployment
  • Something your reps tolerate instead of something they actually use

What you leave with from the workshop

  • An agent aligned to your exact sales methodology and deal cycle
  • Real buyer personas built from your actual ICP — not generic archetypes
  • Three training tiers: Bronze (chat + hints), Silver (chat, no hints), Gold (voice)
  • Voice chat fully integrated and working before you leave
  • Scoring rubrics built on real training science — not vibes
  • Deployed into your LMS or internal portal before Day 2 ends
  • Templates and a repeatable process — so you can build the next one yourself
The 2-day program

Every module.
Every deliverable.

20% instruction. 80% building. You never go more than 45 minutes without creating something real. By end of Day 2 you have a production-ready agent — voice-enabled, scored, deployed, and tuned to your sales methodology.

AM₁

Methodology alignment

Map your sales methodology (SPIN, BANT, MEDDIC, Challenger, or your own) and deal cycle structure into the agent framework. Templates provided. You walk out knowing exactly what your agent needs to know about how your team sells.

PM₁

Buyer persona architecture

Build detailed agentic representations of your real buyer types — economic buyer, champion, technical gatekeeper, and veto buyer. Each persona gets specific triggers, fears, objection patterns, and behavioral logic that makes them genuinely hard to sell.

AM₂

Objections, scoring & training tiers

Capture and map your real objections with underlying psychology. Build scoring rubrics grounded in training science. Deploy three difficulty tiers: Bronze (chat with hints), Silver (chat, no hints), Gold (voice — full conversation, no scaffolding).

PM₂

Voice, deployment & LMS integration

Add voice chat — reps practice speaking, not typing. Deploy into your LMS or internal portal with your AI tech expert guiding the integration live. Leave with a working agent your team can use Monday and a repeatable process to build the next one.

Upcoming cohorts

10 seats per cohort.
Small by design.

This isn't a webinar. With more than 10 people the hands-on ratio breaks down. Every cohort is capped so everyone actually builds something they can use.

Jun
3–4
June Cohort 1 · $7,500/seat
Virtual · 9am–5pm ET · 2 days
Open
Jun
17–18
June Cohort 2 · $7,500/seat
Virtual · 9am–5pm ET · 2 days
Open
Jul
8–9
July Cohort 1 · $8,500/seat
Virtual · 9am–5pm ET · 2 days
Open
Jul
22–23
July Cohort 2 · $8,500/seat
Virtual · 9am–5pm ET · 2 days
Open
Aug
5–6
August Cohort 1 · $10,000/seat
Virtual · 9am–5pm ET · 2 days
Open
Aug
19–20
August Cohort 2 · $10,000/seat
Virtual · 9am–5pm ET · 2 days
Open
Buy a seat — $7,500 → Not sure? Book a call first Corporate rate for 3+ seats — book a call to discuss
Who gets the most from this

Built for revenue
team leaders.

This is not a course for individual reps. It's for the people responsible for making a sales team faster and better — who want the capability in-house, not outsourced.

📈
Primary buyer

VP of Sales / Sales Director

You own rep ramp time and quota attainment. You've evaluated the vendors and wondered if there's a better path. There is — and it costs less than one month of Mindtickle.

🎓
Strong fit

Head of Sales Enablement

You build the training programs. After this workshop, you have the skills to build, maintain, and evolve AI training agents without engineering help or vendor dependency.

⚙️
Strong fit

Revenue / Sales Operations

You own the stack. This adds an AI training layer you can integrate and maintain yourself — no new vendor contract, no IT project, no backlog dependency.

Probably not for you if: your engineering team will actually build this internally (rare), or you already love your current tool. Not sure? The agent below will tell you honestly.
Have questions?

Ask anything
about the workshop.

Our agent knows the curriculum, the competitive comparison, the ROI case for your CFO, whether it's right for your team, and how to reserve seats.

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Workshop Agent
ONLINE · BUILD YOUR AI SALES AGENT
$0

Recurring cost after year one

You built it. You own it. When your pitch changes, update it yourself in an afternoon. No contract renewal. No support ticket. No vendor relationship.

2 days

vs. 6–18 months in an engineering backlog

Your engineers could technically build this. They won't prioritize it. This puts the capability in the hands of the people who actually need it — without competing with the product roadmap.

10

Seats per cohort — not negotiable

Above 10, the hands-on ratio breaks and it becomes a lecture. Small is intentional. Everyone builds something real and leaves with an agent they can deploy Monday.

Ready to own it
instead of rent it?

June founding cohorts open at $7,500/seat. Price increases to $8,500 in July. 10 seats per cohort.

Buy a seat — $7,500 → Book a 20-min call